Monday 23 January 2012

Let the market decide.

Great little artlcle that cuts to the core of a problem that many first time business owners have.
What they want their business to be about is different to what their customers will want their business to be about.
Don't presume that people will want what you want to sell, at the price you want to sell it.
Find out what people want and give it to them at a price they are willing to pay.

http://www.independent.ie/business/small-business/successful-marketing-is-meeting-the-needs-of-customers-2993675.html